People ask all the time, "Hey Pinch Flat, what is your most popular, famous story ever?" People seem to have a weird compulsion to read what most other people have read. All I can tell you is that this story continues to top the charts, and the only reason I can think of is that folks looking to buy a Fiat are doing their research here, at a cycling blog. Weird!
For those of you wondering if Pinch Flat is still morbidly opposed to car-branded bikes, the answer is an unequivocal yes. Car-branded bikes are like non-alcoholic beer. Not quite an oxymoron, but there are so few out there that are worth a damn. You're probably better off with no bike at all.
If you must, then please scrape off all markings -- and pour that O'Douls into an unmarked imperial pint glass while you're at it, please.