This is pretty nifty: In Philadelphia, Uber is offering bike helmets delivered directly to your balding head for just $10. It's a promotion for Philly's new city bike service, Indego. That's a $79 Nutcase helmet for less than it would cost a bike courier to deliver it across town in a filthy Bailyworks bag on a hipster fixie -- and the proceeds go to Bicycle Coalition of Greater Philly. Uber goes double-whammy here, by not only providing and delivering the helmets, but by matching the $10 donation to the Bicycle Coalition.
Sig Heil!,... I mean, Good on ya, Uber!