An Amusement & Diversion for The Genteel Cyclist. Daily.

Wednesday, October 31, 2007

Nifty duds


Campagnolo has launched a website and online store dedicated just to its clothing lines. Aside from the caps and the socks, I'm not sure why anyone would make the extra effort to buy Campy tights, say, or a shell.

As Yvon Chouinard would be glad to tell you, there are a hundred million reasons why hardware companies want to get into "soft lines." Chief among them: Huge margins, thanks to all those grubby little kids in Southeast Asia willing to stitch your 6-panel shorts together for a penny per panel.

Strange times we live in: Car companies making bikes, bike companies making clothes, clothes companies making bikes, and cheap bikesnob imitations popping up everywhere like weeds.

1 comment:

AdamB said...

Only a matter of time before the BikeSnobSnob blag pops up, ruthlessly satirizing all the BikeSnobs out there.