- To keep cardboard out of the recycling stream
- To sell more refrigerators and dishwashers
- To keep kids busy on harmless art projects
- To give British journalists something to write about on a slow day
- To sustain the delusion that the bicycle needs to be redesigned with dumber and dumber materials and designs
- To distract us while we await the invention of a drive-train made out of celery
- To provide moronic bike bloggers with an opportunity for bulleted list of punchlines
An Amusement & Diversion for The Genteel Cyclist. Daily.