These fellows are going the whole paint-the-bike-yellow route with their free community bike share program in Roanoke, Virginia.
Note to cameraman: Right in front of the outflowing ventilation is not maybe the best POV, unless you want that whole romantic, hazey lens look.
K, I admit this whole post was an excuse to make that dumb joke. So here's the karmic correction: Given the tear-down and set-up involved here, these guys aren't just volunteers, they're freaking martyrs. Most yellow-bike operations will just go ahead and, y'know, paint the tires.