Dick Burke founded Trek Bicycles in Waterloo, Wisconsin in 1976. For someone who claimed he wasn't much of a cyclist, he sure knew how to build a brand. He died last night in Milwaukee after complications following heart surgery.
My brother had one of these puppies -- roughly a 1980 touring model with Campy Record and (I distinctly remember) dry graphite chain lube, which I got a great kick out of putting down the back of his pants.
I stupidly waived my hand-me-down rights.
Probably what best explains the success of Trek is the high quality frame builders Burke employed through the early years. Tesch, Medici, and even American-made Masi's were all created by alumni of Trek's brazing brigade.
An Amusement & Diversion for The Genteel Cyclist. Daily.