An Amusement & Diversion for The Genteel Cyclist. Daily.

Thursday, November 29, 2007

When life hands you lemons, make Gatorade!


Dr. Robert Cade, the inventor of Gatorade, died Tuesday. The drink was invented in the 60s for the University of Florida's football team -- hence the name -- and was 30 years ahead of the $19 billion sports and energy drink market.

When players first tried his protoptype, they complained that it tasted "like piss." Taking their criticism rather too seriously, Cade -- a kidney doctor -- did a taste test comparing Gatorade with his own urine, and found that the similarity was striking.

He added lemon juice, which didn't do anything about the color.

Cyclists, of course, have always felt that Gatorade failed to live up to their expectations of paying four times more than is strictly necessary.

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