An Amusement & Diversion for The Genteel Cyclist. Daily.

Tuesday, April 15, 2008

The trailing edge of fashion: Obey + Fuji fixie

Not pleased with already being a blight on the land with their posters and stickers everywhere from here to Hell's half acre, Obey has teamed up with Fuji bikes to create a cool -- but somewhat late-to-the-party -- fixie. It looks like this:






I wasn't aware that Obey had become a worldwide corporate juggernaut too big and narcissistic to stay relevant. But gimme a little credit: I was aware that anodized components had somehow come back into fashion. Like Alison Moyet always used to say, (in, by the way, what may be the worst song by the best synth band of the 80s), never say never. Can Zubaz, OK soda, and "trickle down economics" be far behind?



Easy 80s jokes. Sorry, I'm feeling lazy today. Last night, I had a big boner over taxes and the Wild. Bouchard shoots, he scores! The Fed writes me a big fat refund check! Yesssssssssss!

But seriously. That's a great looking fork, and props for going with the track drops instead of those idiotic bullhorns or pogo handles.

5 comments:

Jim Thill said...

http://www.startribune.com/local/east/16943196.html

Marrock said...

Ugh...

I think I just went blind in one eye.

Anonymous said...

Remember, the kids today weren't around to see the heinous anodized componentry of the early 90's. This is a case of not learning from our mistakes

Bloodclot said...

yes! Jim beat me to the punch, but Zubaz are back! The end times are upon us, people...

Anonymous said...

"Never Say Never" was Romeo Void, not Yaz/Yazoo.

-gob