An Amusement & Diversion for The Genteel Cyclist. Daily.

Wednesday, February 27, 2008

It's the bicycle, stupid!


Sure, the economy sucks. It's sucked since last June, when something called "subprime" apparently exploded, and took a few shingles off of almost every home in the country.

But bike sales were actually up for 2007 -- a full 4 percent in revenue growth. As an industry, that's huge. And it would be the envy of Wall Street.. if there were a bike lane on Wall Street.

William F. Buckley Jr. would have wanted one there.

The big winners within the industry? I wouldn't want to read too much into these tea leaves, but it looks like dirt bags and commuters are on the rise, and roadies are sitting in.


• Full-suspension mountain bike sales soared to new levels in 2007. They were up 9 percent in unit sales and 20 percent in dollars.

• Road bikes saw about a 3 percent decline in unit sales and in wholesale dollars. But suppliers maintained their average wholesale unit selling price at $794, almost unchanged from $798 in 2006.

• Hybrid sales were a major bright spot—up 6 percent in units and 12 percent in average wholesale price from $229 to $241 per unit.

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