An Amusement & Diversion for The Genteel Cyclist. Daily.

Wednesday, December 5, 2007

Picking a great line

The gentlemen at Surly have announced that they're now offering this tee-shirt, to complement the nascent utility bike of the same name (which has not yet rolled off the production line, though tongues are wagging).

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Surly management says: Warning: wearing this shirt may lead to laughter, disgust, or loss of employment. But if you're not worried about these things, get down to your local shop and ask them to order you one.

Round the offices of Pinch Flat News, the main reason for laughter, disgust, or loss of employment would, of course, be the utter tastelessness of that upside down apostrophe.

(Technically, it's not an apostrophe at all, but a single open quotation mark, but why be anal about it? He said. Being anal about it.)

1 comment:

Anonymous said...

the upside-down apostrophe indicates that the wearer is a little dummy.