Taken out of context! Taken out of context! Wait, what context?

The bike we love to hate, the Tony Hawk HuckJam, was showcased at Interbike. You'll recall that, being a bike designed by a skateboarder, built by Dynacraft, for sale at Target and KMart, we've referred to it as a non-bike by a non-biker to be sold by a non-bike shop. We've also referred to it as a shameless cash-grab. Or at least we think we have. Now we have, definitely.

Therefore, we sorta take exception to Dynacrap head John Bisges today telling the Press-- that is, us --

"Reaction to the bikes has been extremely positive."

We have clearly been misread, and were somehow interpreted as being highly ironic in our criticism of this bike.

Though as we read the press release, we did feel as if we've scored a touch somewhere a long the way. Dyncrap seems a little defensive when they describe themselves thusly:

Dynacraft BSC, Inc. is a leading U.S. bicycle distributor. With eleven different brands and over 150 models, the company distributes bikes each year to customers that include Academy Sports, Amazon.com, Costco.com, KB Toys, Target, Toys R Us and Wal-Mart, to name a few. Dynacraft employs a vertically integrated business approach designed to ensure quality control at every step of the process. [Our emphasis added.]

What, you mean there have been questions of breakdowns in quality control at the company that makes and distributes Magnas? No way!