An Amusement & Diversion for The Genteel Cyclist. Daily.

Monday, July 16, 2007

How to get your own Fat Tire Ale cruiser bike -- for free!


A couple weeks ago, we talked to a big wig from New Belgium Brewing. He told us about NBB's program to reward a custom-built, custom-painted Fat Tire cruiser to each employee who reaches his or her one-year anniversary. At the time, our friend said there was no other way to beg, borrow, or steal a New Belgium bike--other than the occasional illicit appearance on Ebay.

It turns out that New Belgium will trade you one of their much-desired bikes for your car.

That is, if you're one lucky applicant who plans to attend New Belgium's Tour De Fat when it comes to your city in the next couple of months. Send a video or 1000 word essay explaining why you'd want to trade four wheels for two, to Chris Winn at New Belgium Brewing.

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