A good reason to drink BEFORE the ride?

The boss just sent this item over to our desk. We're not sure if this is going to be an energy drink, per se. We've come to rely on red wine as a sort of anti-energy drink, if you know what we mean.

And if this Clif product backs up the works the way those Ice Bars did a few years ago, we may just stick with water. Still, it's fun to think of the possibilities-- and how long will it be before they put this stuff in a disposable Camel-Bak bladder?